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kate@icebreakercommunications.com

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Show, don't sellDevelop compelling case studiesGain instant credibilityEngage with the mediaMaximise your websiteCreate a prospecting machine

Show, don't sell

Develop compelling case studies

Nothing demonstrates the impact of your product or service more powerfully than case studies that clearly show how your business has solved real clients’ problems.

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Gain instant credibility

Engage with the media

Enjoy the benefits of positive publicity that can be possible through a strategic approach to story development and an effective pitch.

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Maximise your website

Create a prospecting machine

Your website should be so much more than an online brochure. A smart content map, compelling content and clear call to action can make your site an key part of your sales strategy.

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Looking for a Melbourne copywriter and marketing specialist who can assist you achieve your goals?

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Because relationships matter
Tired of having to deal with agencies that charge high fees to cover their overheads? Annoyed at having to brief an ever changing roster of writers who don’t take the time to learn about your business? Imagine the benefits of being able to have an ongoing relationship with a skilled Melbourne-based communications professional with skills in copywriting, search engine optimised copy and developing great content. Call Icebreaker Communications today to discuss your needs.

Web Content

Copy that turns your prospects into customers.

Media Engagement

Positive publicity that advertising dollars just can’t buy.

Project Management

Experience to see your idea through to completion.

Copywriting

Collateral that makes your brand sing and your staff proud.

Get the results you deserve

Are your marketing efforts are failing to achieve your goals, are search engines ignoring your website or do you need support to generate fresh content and compelling content for your social media channels?

If so, Icebreaker Communication’s Kate Robertson can assist. Kate is able to draw on 30 years’ experience as a journalist and copywriter to assist you to:

  • Turn your website into a prospecting machine with search engine friendly content
  • Foster ongoing relationships with your current and prospective clients through e-newsletters, email, media releases, articles, case studies and social media.
  • Focus your marketing strategy to maximise your results.

Why Choose Icebreaker?

Agency quality without the pricetag

Large agencies have large overheads that they need to factor into their pricing. As a one-woman business, that is able to tap into a network of trusted associates as required, Icebreaker is able to provide breathtaking service, without the breathtaking invoice.

Industry specialist: Health

Need someone who understands the health sector? I have extensive experience in the health sector, working for Austin Health, the Royal Children’s Hospital, St Vincent’s Hospital via the Centre for Palliative Care, in addition to VicHealth and the Department of Health. I have also written for Australian Doctor and hold a Diploma of Health Sciences.

Industry specialist: Property

Love property? So do I, which is why I was a regular contributor to the Domain Section of The Age newspaper for several years, with a focus on writing cover stories covering a range of topics from price rise predictions to the trials of renovation and the latest architectural trends.

Industry specialist: Legal

Don’t have time to explain terms like affidavit to your copywriter? With clients including Victoria Legal Aid and the Victorian Civil and Administrative Tribunal, I have cultivated a sound knowledge of the Victorian legal system and legal terminology.

What Brings Us Joy

Helping Clients Achieve Their Goals
100%
Content Creation
100%
Website Audits
100%
Developing Case Studies
100%
Social Media Planning
100%

Some Of Our Happy Clients

Robert Hogan

“Kate, has provided quality and timely written content to RACV corporate.” – Manager Corporate Communications, RACV

Soula Ganiatsas

“Kate has provided the Centre for Palliative Care with invaluable expertise in all things marketing, from running webinars to strategic media advice and promoting events, over the past 12 months. “Kate was my right-hand person for our major website redesign project, assisting me with the challenges that such a large project presents. She not only...

Adrienne Jones

“Kate Robertson is an experienced journalist and lateral-thinking media practitioner with special skills in finding media angles in public health and social sciences material. She winnows out the wheat from the chaff to deliver multi-purpose media content – media releases, news angles, features, factsheets, picture angles – and she quickly spots pitfalls and opportunities en...

Clare Keating

“Effective Change has worked with Kate Robertson on several different writing assignments. Kate starts with a sound understanding of the brief and works quickly and professionally to produce high-quality reports.” Director, Effective Change

Dianne Kelleher

“We contracted Kate to prepare award nominations for three years. Kate was very reliable, always met deadlines and was a pleasure to work with. Her writing won us a number of awards.” Director, Service Planning & Performance, Austin Health

Sabina Ziolkowski

“In a very short period Kate professionally crafted what I had been trying, but failing, to do for days. Kate provided me with an effective and engaging piece that achieved my desired results. Her material opened my eyes to the difference the right words can make. She exceeded my expectations and I would not hesitate...

Filomena Ciavarella

“Kate immediately understood what we needed and got right onto it. She kept me regularly updated with where things were at, and I was really impressed that everything was completed well before expected due dates. The end product was interesting and engaging and Kate was able to bring a great human side to each story....

Icebreaker Communications

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