To be a successful business or organisation takes more than great products or services. You need clients. Word of mouth has always been a great source of new custom but it has its limits, but imagine it didn’t. Imagine you weren’t just relying on a small number of vocal raving fans to spread the word about your skills, service – or even your existence? If, instead, the source of the ‘word of mouth’ was the media?
How is this possible? Easily. The media are always looking for news stories with health, property and the law being hot topics, making generating and securing positive publicity a real option.
As a journalist who has contributed to outlets including ABC Radio, The Age, The Saturday Age, the Sydney Morning Herald and Australian Doctor, I am well versed in what the media is looking for in a news story. I am able to use that insider knowledge to assist your organisation to identify and maximise media opportunities.
Whether you want to promote a one-off news item, or require assistance to develop a media marketing plan, get in touch to discuss your needs.