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Category: Blog

How to get testimonials that sell

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| Blog, Copywriting, Great resources, Marketing

If you have seen the marketing for the latest musical to hit Melbourne, you’ll have noticed that it relies heavily on testimonials. Tweets from theatre goers adorn posters have been slapped on walls throughout the city. And it’s clear why, when they include gems like this: “@bookofmormonau will the cast be doing stage door? Just…

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Posted in Blog, Copywriting, Great resources, Marketing

Your one-page marketing plan

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| Blog

Marketing doesn’t need to be hard. Forget having to sweat over producing a 10-page marketing document that you will never refer to again, instead grab a coffee and a piece of A$ paper and take the opportunity to create a one-page marketing plan that will enable you to clarify your marketing goals, market and message….

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Posted in Blog

The possibilities…

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| Blog, Portfolio

Here you will find a selection of Icebreaker projects to demonstrate my capacity to deliver on a range of writing, marketing and website projects. If you don’t find what you are looking for here, please get in touch – if I can’t help you, I’m likely to know who can.

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Posted in Blog, Portfolio

Video scripts: PEPA Victoria

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| Blog, Portfolio

Utilising video to answer common queries

The Victorian Program of Experience in the Palliative Approach needed assistance to promote its service to health care professionals whilst answering common queries about the program. A new website with a cute and informative video, proved to be an effective solution.

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Posted in Blog, Portfolio

Newspaper features: The Age

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| Blog, Portfolio

News instincts honed through journalism experience

Some put my interest in property down to being nosy, I prefer to call it a keen and professional curiosity that has led me to develop a sound level of expertise in the Melbourne property market in my role a regular contributor to The Age newspaper’s Domain section.

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Posted in Blog, Portfolio

Magazine articles: Dealflow

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| Blog, Portfolio

Crafting inspiring features on inspiring individuals

Interviewing entrepreneurs about their business journey, from start ups to well-established global companies, as a contributor to the Australian government’s Dealflow magazine, has been a regular and satisfying assignment.

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Posted in Blog, Portfolio

Infographics: Victoria Legal Aid

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| Blog, Portfolio

Utilising video to answer common queries

The Victorian Program of Experience in the Palliative Approach needed assistance to promote its service to health care professionals whilst answering common queries about the program. A new website with a cute and informative video, proved to be an effective solution.

Read More »

Posted in Blog, Portfolio

Social Media: The Royal Children’s Hospital

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| Blog, Portfolio

The Royal Children’s Hospital (RCH) does an amazing job assisting sick kids but it’s staff are frequently frustrated when faced with injuries that could have been prevented. Assisting the RCH’s Safety Centre to utilise the hospital’s vibrant Facebook community to share safety messages was a very satisfying proje

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Posted in Blog, Portfolio

Major reports: Austin Health

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| Blog, Portfolio

Turning compulsory reports into compulsory reading

Victorian health services are obliged to deliver an annual report on their quality of care to the community. I have worked on several of these quality of care reports for Austin Health, enjoying the challenge of delivering an interesting read to a lay audience whilst meeting Department of Health requirements.

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Posted in Blog, Portfolio

Case studies: VicHealth

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| Blog, Portfolio

Success stories to inspire healthy living

In preparation for developing case studies for VicHealth’s Life is health is life resource, I was lucky enough to talk with community groups throughout Australia who were undertaking a diverse range of projects aimed at engaging and inspiring Aboriginal Victorians to lead healthy and active lives.

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Posted in Blog, Portfolio
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Icebreaker’s mission is to make life easier for business owners and staff in Melbourne by producing high-quality work in a no-fuss, professional manner. To ensure you are completely satisfied with our work, our projects include a free set of revisions, to be requested within seven days. If the need arises, a final set of minor changes can also be requested, free-of-charge, within the following 30 days.

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