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Copywriting and strategy when you need results
If you have seen the marketing for the latest musical to hit Melbourne, you’ll have noticed that it relies heavily on testimonials. Tweets from theatre goers adorn posters have been slapped on walls throughout the city. And it’s clear why, when they include gems like this: “@bookofmormonau will the cast be doing stage door? Just…
Marketing doesn’t need to be hard. Forget having to sweat over producing a 10-page marketing document that you will never refer to again, instead grab a coffee and a piece of A$ paper and take the opportunity to create a one-page marketing plan that will enable you to clarify your marketing goals, market and message….
Here you will find a selection of Icebreaker projects to demonstrate my capacity to deliver on a range of writing, marketing and website projects. If you don’t find what you are looking for here, please get in touch – if I can’t help you, I’m likely to know who can.
Utilising video to answer common queries
The Victorian Program of Experience in the Palliative Approach needed assistance to promote its service to health care professionals whilst answering common queries about the program. A new website with a cute and informative video, proved to be an effective solution.
News instincts honed through journalism experience
Some put my interest in property down to being nosy, I prefer to call it a keen and professional curiosity that has led me to develop a sound level of expertise in the Melbourne property market in my role a regular contributor to The Age newspaper’s Domain section.
Crafting inspiring features on inspiring individuals
Interviewing entrepreneurs about their business journey, from start ups to well-established global companies, as a contributor to the Australian government’s Dealflow magazine, has been a regular and satisfying assignment.
Utilising video to answer common queries
The Victorian Program of Experience in the Palliative Approach needed assistance to promote its service to health care professionals whilst answering common queries about the program. A new website with a cute and informative video, proved to be an effective solution.
The Royal Children’s Hospital (RCH) does an amazing job assisting sick kids but it’s staff are frequently frustrated when faced with injuries that could have been prevented. Assisting the RCH’s Safety Centre to utilise the hospital’s vibrant Facebook community to share safety messages was a very satisfying proje
Turning compulsory reports into compulsory reading
Victorian health services are obliged to deliver an annual report on their quality of care to the community. I have worked on several of these quality of care reports for Austin Health, enjoying the challenge of delivering an interesting read to a lay audience whilst meeting Department of Health requirements.
Success stories to inspire healthy living
In preparation for developing case studies for VicHealth’s Life is health is life resource, I was lucky enough to talk with community groups throughout Australia who were undertaking a diverse range of projects aimed at engaging and inspiring Aboriginal Victorians to lead healthy and active lives.
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